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A Perpetual Glass Ceiling? The Position of Women in the ICT Sector
Sobina, Anastasiia ; Žouželková Bartošová, Marie (referee) ; Ellederová, Eva (advisor)
Cílem této bakalářské práce je prozkoumat postavení žen v sektoru informačních a komunikačních technologií (dále jen ICT). Práce analyzuje nízké zastoupení žen v profesích ICT a v ICT firmách. Dále se zabývá hypotézou o ženách čelících takzvanému „skleněnému stropu“, který brání ženám a menšinám získat pozice na vyšší úrovni založené na stereotypech a předsudcích. Teoretická část této práce se skládá z následujících témat: role žen v historickém vývoji počítačů, seznam některých nejvýznamnějších žen v oboru informatiky, důvody pro nedostatečné zastoupení specialistů ženského pohlaví v ICT, koncepce „skleněného stropu“ a popisu současné situace v Evropě, konkrétně v České republice, kde tato data doplňují statistické informace organizace Czechitas. Informace byly shromážděny studiem literatury a analýzou studií souvisejících s daným tématem. V empirické části této práce byl proveden kvalitativní a kvantitativní výzkum. Data byla shromážděna prostřednictvím dotazníkového šetření a rozhovorů.
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Sexismus v reklamě a jeho vliv na nákupní rozhodování generace Z
Krikelová, Lucie
Krikelová, Lucie. Sexism in Advertising and its Influence on Purchasing Decisions of Generation Z. Bachelor's thesis. Brno: Mendel University in Brno, 2022. This bachelor's thesis discusses the influence of sexism in advertising on the purchase decisions of generation Z. The main goal of this bachelor's thesis is to find out whether sexism in advertising affects the purchase decisions of genera-tion Z positively or negatively. The theoretical part is devoted to literary research, where the basic terms are clarified, which are further developed in this bachelor's thesis. The obtained data are presented using a questionnaire survey. Based on the results obtained from the practical part and professional literature, recommenda-tions are formulated that lead to the improvement of brand perception by Genera-tion Z.
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The role of stereotypes and prejudices in the teaching of the German language at primary school
Hluštíková, Eliška ; Nečasová, Pavla (advisor) ; Botlík Nuc, Tomáš (referee)
The diplomat heses focuses on the role of stereotypes and prejudice in the teaching of the German language at primary school. This thesis aims to contribute to a broader understanding of the relationship between stereotypes, prejudice and the teaching of German, both in academia and in the context of practical pedagogical practice. The theoretical part of the thesis deals with the teaching of German as a foreign language, the characteristics of the RVP, key competences and the definition of stereotypes and prejudices, including their characteristics, types and the difference between the two concepts. The practical part of the thesis focuses on the implementation of the research, which is carried out in the form of questionnaires for lower secondary school pupils, structured interviews with German language teachers and an analysis of the school curricula of individual elementary schools. The results of the study provide important insights into the influence of stereotypes and prejudice on German language teaching in primary school level 2. The findings help to identify areas in which to focus on eliminating or mitigating the negative influence of these phenomena. Based on these findings, recommendations and strategies for effective German language teaching with regard to the prevention and reduction...
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Reading Literacy Development of Pupils with Other Mother Tongue in Inclusive Education Context
Rychlíková, Marie ; Wildová, Radka (advisor) ; Kucharská, Anna (referee) ; Vykoukalová, Věra (referee)
TITLE: Reading Literacy Development of Pupils with Other Mother Tongue in Inclusive Education Context AUTHOR: Mgr. Marie Rychlíková DEPARTMENT: Department of Primary Education PedF UK Prague SUPERVISOR: prof. PaedDr. Radka Wildová, CSc. ABSTRACT: This thesis is focused on the reading literacy issues of pupils with other mother tongue in primary education. The aim of this work is to analyse and describe the contemporary state of reading literacy skills of pupils with other mother tongue in inclusive education context. The foreigners children have to overcome the social and cultural differences as well as the language barrier. In order to be successfully included into the education system, and consequently into our society, the pupils need to learn Czech language at the best level they are able to. The structure of this work is divided into two parts - the theoretical and practical one. There were quantitative and qualitative methods used in the research. The individual aims of this work were analysed, processed and discussed based on the results of the two research phases and description of good practice examples from Finland. Finally the conclusions and suggestions were expressed. KEY WORDS: Reading literacy, first reading literacy, inclusion, stereotypes, basic literacy, pupil with other mother tongue,...
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Gender and social cognition
Schneiderová, Magdalena ; Boukalová, Hedvika (advisor) ; Štětovská, Iva (referee)
The aim of this thesis was to present a comprehensive overview of current knowledge in the field of gender research and social cognition as well as to contribute with results of my own research. The biggest emphasis of the theoretical part lies on stereotypes and gender differences in personality characteristics, topics that are closely related to the research part of this paper. The empirical part answers the question whether information about the sex of a person has impact on how we assess this person's personality. After reading a short biography of a fictitious person, respondents described this person on 30 items of the Bem Sex Role Inventory (Bem, 1974). Results showed that respondents rated some characteristics differently for the male figure than the woman figure. Respondents of both sexes perceived the described man as significantly less Forceful and less Defending his own believes than the described woman. Although not always significantly, all 10 items satiating the BSRI masculinity score showed the same tendency to evaluate the figure of the man as less masculine than the figure of the woman. Part of the Discussion is dedicated to possible interpretations of these results. To obtain a deeper understanding, further research is required.
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"MAKE THEM PAY YOU WHAT THEY WOULD PAY A WHITE MAN": intersectional feminist analysis of the book The Seven Husbands of Evelyn Hugo
Smolíková, Eva ; Knotková - Čapková, Blanka (advisor) ; Jiroutová Kynčlová, Tereza (referee)
In this diploma thesis I analyze the book The Seven Husbands of Evelyn Hugo from intersectional feminist point of view. The author of this book is Taylor Jenkins Reid, 1st edition came out in 2017 and became popular thanks to not only social media. In the first part of my thesis I focus on overview of theory and methodology, which I work with later, such as intersectionality, gender, race, sexuality. In this context I am interested in theorizing the concepts of male gaze, female gaze and toxic and healthy masculinity. I also focus on literature and feminism and the portrayal of femininity in literature. In the analytical part of my diploma thesis, I analyze characters chronologically using the original structure of the book. My interest in analysis is in the construction of gender, race and sexuality. I focus on how the author constructs sexual and gender identity in concrete historical as well as social context and how are relationships of the main heroine constructed in this context. Key words: The Seven Husbands of Evelyn Hugo, stereotypes, gender, race, sexuality, power, resistant reading
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Gender stereotypes women face in business in the Czech Republic
Rollová, Elisabeth ; Teichman, Klaudia (advisor) ; Grygar, Jakub (referee)
This thesis deals with gender stereotypes that women face in business in the Czech Republic. Although it may seem that men and women are equal in society, women still face gender biases that place them in the roles of mothers. Entrepreneurship is then perceived as a male domain. These gender roles and other stereotypes make it difficult for women to integrate into the labor market. Because of this binary perception of roles in society, women often do not even consider entrepreneurship as a career choice for fear of not having a chance to succeed. The main objectives of this thesis are to find out what stereotypes women encounter in entrepreneurship and how they cope with them. The thesis analyses qualitative data obtained through semi-structured interviews with six Czech female entrepreneurs.
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Perception and preferences of gender in game character creation from a MMORPG player's
Malaťaková, Eva ; Fousek Krobová, Tereza (advisor) ; Švelch, Jan (referee)
This thesis focuses on the analysis of the connection between the choice of avatar gender in the game environment and the player's personality in the virtual world. The thesis focuses on the environment of online games of the MMORPG genre, more specifically on the game titles World of Warcraft and Guild Wars 2. The subject of the thesis is the experience of gender from the perspective of the players of these games and how the chosen gender influences their gaming personality. The research method used is qualitative analysis using semi-structured interviews. Interviews are conducted with eleven respondents over the age of eighteen who are active players of MMORPGs. Respondents expressed their reasons for choosing a particular gender and described how their choice influenced the personality of the character created. Thematic analysis is used to evaluate the interviews. The aim of this thesis is to find connections between the choice of a particular gender and the creation of a player personality in a virtual world. For the purpose of this thesis Bartle's test of gamer psychology is used.
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Gender-sensitive analysis of the novel Praskliny
Halíř, Pavel ; Jiroutová Kynčlová, Tereza (advisor) ; Knotková - Čapková, Blanka (referee)
The thesis entitled Gender Sensitive Analysis of the novel Praskliny looks into the representation of symbolic and discursive violence in a selected literary text by a Czech author from the perspective of gender analysis. Klára Vlasáková's novel Praskliny (Cracks) is set in a fantasy world with despotic elements, where individual heroes and heroines deal with the fundamental contradiction caused by internalized social norms with the way the protagonists themselves experience them. The analysis of the work is carried out in the context of feminist literary theories, whose main methodological and theoretical themes are the concept of a woman as nature by Sherry B. Ortner, symbolic violence by Pierre Bourdieu, and the concept of the connection between water and a woman by Z. Kalnická.
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